Sometimes passion drives us towards dreaming up unforgettable moments. Other times, it leads us to a simple belief: that the extraordinary can become our everyday.

Almost eight years ago, we saw an opportunity to move beyond the ordinary, and we grabbed it.

From our first-ever event in Doha, we realized the importance of cultivating a community — a community of like-minded individuals which became the driving force behind our expansion to the rest of the MENA region.

Our brands carry this ethos, localized and tailored to the unique spirit and culture of every city we venture into. In making Doha, Dubai, and Muscat our homes, we committed not only to hosting trendsetting experiences but also to bringing people together in celebration of life and music.

In life, dreaming bigger pushes you further to create a legacy on a scale you once only imagined. But as we’ve grown, we’ve remained true to our roots. We’re still that passionate team that believes in the power of a great night out. We’re serious about fun, and we believe that life should be celebrated vibrantly.

Whether it’s a stadium concert, a world-class DJ set, an intimate live performance, or a groundbreaking themed party, we lead an ever-changing nightlife industry with genuine curiosity and integrity, and allow constant growth for our partners and guests.

Welcome to the extraordinary.